About us 

•  
  • Company
  • Structure
  • Services
  • Technology and Logistics
  • Investor Relations
  • Community
  • Awards and Highlights

Mission

Make dreams come true, providing retail solutions sustainably.

Vision

Be the best retail experience.

Brand Business Focus

Provide retail solutions.

Values and Principles

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  • • Excellence in service
    • Development of people
    • Team spirit
    • Ethics in relations
    • Trustworthiness and credibility
    • Operational efficiency
    • Profitability

Executive Board

Statutory Executive Board

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• CEO: Adelino Colombo
• Financial/Administrative and IT Officer: Gilberto Galafassi
• Credit and Billing and CREDIARE S/A (CFI) Director: Edeni Malta
• Purchasing and Logistics Director: Gladimir Somacal
• Commercial and Marketing Director: Anderson Salvadori Pereira
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Board of Directors

• Paulo Roberto Leke
• José Carlos Hruby

History

This great story began on November 30, 1959, in the city of Farroupilha, Rio Grande do Sul, when two cousins, Adelino Raymundo Colombo and Dionysio Balthasar Maggioni, founded the Lojas Colombo store chain. Just a year later, in 1960, the business expanded with the inauguration of the state's first television network. TV set sales were a determining factor in the company’s initial growth, as it found a way to fulfill the dreams of that era’s consumers by creating a consortium to sell them. In 1965, the store's first branch was inaugurated in the city of Caxias do Sul.

By 1992, Colombo would have 167 stores and 16 franchises in the states of Rio Grande do Sul, Santa Catarina and Paraná. During this same period, the Lojas Colombo brand was inaugurated. Its first units were installed across the state of São Paulo in 1999, signaling the start of the chain’s nationalization. 2003 was another historic year, when the Colombo flag arrived in the states of São Paulo and Minas Gerais.

In 2012, through a revision of its positioning, Colombo decided to invest further to strengthen itself in Southern Brazilian states. With well focused actions and aiming to potentialize business, the company currently has 262 stores, 2 distribution centers and over 5,500 employees in the states of Rio Grande do Sul, Santa Catarina and Paraná. 

About us

Colombo Group

Retail chain

• RS: 146
• SC: 41
• PR: 65
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Colombo Motors

Colombo Motors is a Colombo Group company and relies on the recognized quality of the Lojas Colombo brand, a trusted presence in Brazilian retail for over 50 years.

Colombo Motors began operations in Rio Grande do Sul on May 28, 2009, selling Shineray brand motorcycles through the Colombo store chain.

Operation

After initiating operations in the Rio Grande do Sul market, Colombo Motors expanded its managerial capacity by establishing partnerships with Technical Assistance networks and opening its own stores in the cities of Uruguaiana, Santa Maria, Passo Fundo, Farroupilha, Porto Alegre and Rio Grande, offering specialized services to customers.

The company’s biggest move forward took place after a partnership signed with the Colombo Purchasing Consortium (FAC) in 2010, when customers came to rely on the convenience of consortium purchasing and advance delivery of motorcycles by the Shineray factory in Brazil. The Purchasing Consortium partnership has led Colombo Motors to figure among Brazil’s main motorcycle dealerships.

Expansion

In 2010, Colombo Motors expanded its operating market by starting sales from the Colombo chain in the states of Santa Catarina and Paraná.

In April of 2010, its first stores opened in the Santa Catarina city of Itajaí, and also in São José dos Pinhais, in Paraná.

In 2012, Colombo Motors expanded its market once again by operating out of Colombo chain stores in the state of São Paulo.

Structure

Colombo Motors' main office is located in the city of Farroupilha (RS), which is where its Motorcycle Distribution and Factory Technical Assistance Centers are located, in addition to customer service call centers.

The company believes in gradual, linear growth of the motorcycle market in Brazil and is working very hard to provide better service to its customers with each new day.

Today, Colombo Motors is present in Colombo chain stores in the states of Rio Grande do Sul, Santa Catarina and Paraná, in addition to having its own and specialized stores in eight cities.

Colombo Purchasing Consortium

Farroupilha Administradora Consórcios (FAC) was founded on August 18, 1987 and stands out on the market by its clear and ethical way of operating, earning customer loyalty to the brand.

FAC is a Colombo Group company and relies on the recognized quality of the Lojas Colombo brand, a trusted presence in Brazilian retail for over 50 years, operating in the states of Rio Grande do Sul and Paraná.

Since its establishment, FAC has gradually expanded its managerial capacity, automating administrative and financial processes, making it possible to view results from anywhere.

In 2003, it was named the most remembered brand by Amanhã magazine in its Top of Mind study, and this feat was repeated consecutively in 2010, 2011, 2012 and 2013.

It earned attention from CONAC for two straight years - 2003 and 2004 - with its National Success case study among Administrators, bringing real time information to any of its points of sale. This process lent greater agility to the sale of consortium plans and benefits to customers, who can now leave the store with all information pertinent to their purchase in hand, such as: group, share, date of assemblies and payment dates.

In March of 2004, it was elected as Brazil’s best administrator of electronics purchasing consortiums. That same year, the Online Assembly was created, a modern lottery drawing system with real-time transmission via internet. In this way, consortium members can watch the Assembly wherever they are.

It has a customer service channel that can be accessed by phone at +55 (54) 3268-8328, or at any Colombo store.

Crediare

Credit, Financing and Investments.

Vision

Be among the segment’s top ten leading companies with sustainability and high ethical standards. 

Mission

Colombo Motors' main office is located in the city of Farroupilha (RS), which is where its Motorcycle Distribution and Factory 

Services

Colombo International Card

CONVENIENCE, DISCOUNTS AND EXCLUSIVE BENEFITS.

With the Colombo Premium Card, in addition to relying on exclusive advantages at Colombo Stores, you can also transform your purchases into airline tickets.

Colombo National Card

SHOP EASIER AND FASTER ALL ACROSS BRAZIL

With this card you can make purchases both at Colombo Stores and at thousands of other establishments nationwide that accept VISA cards. And even better: you can choose convenient installment plans to pay for your purchases.

Social Security Consigned Credit

CUSTOMIZED FOR YOUR PEACE OF MIND

Social Security Consigned Credit is a convenient way for you to enjoy your life in greater comfort, without giving up your peace of mind. With it, you'll have up to 60 months to pay, with the convenience of direct deductions, without SPC (Brazilian credit agency) checks.

Fast Cash

QUICK AND EASY CASH GIVING YOU GREATER PEACE OF MIND.

With Colombo Personal Credit, you can balance your budget and even guarantee a little extra cash.

Vehicle Financing

YOUR DREAM, QUICK AND EASY.

With Colombo Vehicle Financing, you can make your dream of purchasing a new car come true.

Vehicle Refinancing

SPEED UP YOUR CREDIT WITH PEACE OF MIND

With Colombo Vehicle Refinancing, you can keep your car and even get sure money to pay extra expenses.

Personal Accident Insurance

ALL THE SECURITY AND PROTECTION YOU WANT FOR YOUR FAMILY.

Crediare, in collaboration with Bradesco Vida and Previdência, offers greater security and well-being to its customers with Colombo's Personal Accident Protection. With it, you and your family will have support and protection during difficult times, such as in the case of Accidental Death, Complete or Partial Permanent Disablement, while also competing for awards of up to R$ 50,000*, through monthly drawings.

Truck Full of Luck

MORE SECURITY FOR YOUR FAMILY.

With a Truck Full of Luck Insurance Policy, you can provide greater security for your family, should accidental death occur.

Starting at just R$ 3.99, you can guarantee coverage of R$ 1,000.00 for each policy acquired, good for one year, beginning 24 hours after the insurance is purchased. The Truck Full of Luck also makes a capitalization bond worth R$ 10,000.00* available to customers on the final Saturday of the month the policy is purchased.

Maximum Guarantee

THIS INSURANCE POLICY GUARANTEES REPAIR FOR PRODUCTS THAT PRESENT MANUFACTURING DEFECTS THAT HARM THEIR FUNCTIONING.

It goes into effect the moment the manufacturer’s warranty expires, making it possible to extend the product’s warranty an additional 12, 24, 36 or 48 months. Repairs are always done by Cardif/ Bradesco accredited technical assistance, with nationwide coverage.

Installment Insurance

MORE PROTECTION FOR YOUR INSALLMENT PURCHASES

Installment Insurance ensures payment of your installment plan in case of unexpected events, such as Involuntary Unemployment, Complete or Partial Permanent Disablement, Complete Temporary Physical Disability, or Death. In order to purchase it, you only need to have purchased a product through an installment plan of at least three payments* at participating stores. When you purchase Installment Insurance, you will also receive a Federal Lottery ticket to compete for a weekly drawing** for R$ 4,000.00.

Daily Income Insurance

ALL THE CARE YOU NEED, WHEN YOU NEED IT MOST.

With Colombo's Daily Income Insurance, you can rely on a little extra income should you become hospitalized due to an accident or illness. By purchasing it, you are guaranteeing extra income for each day of hospitalization and assistance in purchasing medications, with amounts varying by plan.

Multi-Channel Stores

Standard Stores

At the standard stores, customers enjoy a happy, attractive and friendly environment that prioritizes Colombo's colors of yellow, blue and orange to set them apart from the competition. The stores have special points for sale offers, high quality displays and easy access to products. 

Colombo Premium

These stores set themselves apart in terms of design and the high technology products they sell. They provide a superior shopping experience to customers by being the place to find great innovation and complete infrastructure to live the good side of modern life. With their clean, modern, technological layout, the stores stand out through the depth of their product lines, ease of moving about the store, the ability to experiment with products and highly specialized and technically savvy service. A great benefit for customers looking for high tech products.

Agility, speed, interactivity and variety. That’s the Colombo website, which makes over 5,000 items available to Internet users and relies on a logistics distribution system that permits delivery all across Brazil. www.colombo.com.br

Customers can purchase any Colombo Stores product through the tele-sales channel. Fast service is provided by Colombo sales consultants. 0800 6424242

Corporate Sales and Bid Notices

This is Colombo tradition combined with professionalism and efficiency in serving private and public legal entities.

About us

Services

Gift Certificate

For gift givers, it’s a smart solution. For the recipient, certainty they can make a great choice. Just decide the amount and give! The gift certificate recipient can choose what they like best out of thousands of choices.

Green Light

Program developed for registered customers who do not need to wait for credit approval. The entire purchase is completed by the salesperson - no need to wait in the credit department or get in line at the cash register.

Wedding Lists

A great choice for anyone getting married is to start a Wedding List at Colombo. We have thousands of products for the home, in addition to many benefits: exclusive customer service channel,  0800 642-6666, free gift delivery, internet and telesales consultations and purchases, convenient payments and purchase bonuses for the newlyweds.

Colombo Customer Service - CAC

At Colombo, we want to hear from our customers. To this end, we created an exclusive channel for complaints, praise and suggestions. Through this space, we analyze information received and act accordingly, determining actions to further improve our performance with customers 0800 642 3333 - cac@colombo.com.br

Maximum Guarantee

This allows customers to extend the warranty for their household appliances and furniture for one or two years beyond the manufacturer’s warranty. With that, they can ensure either replacement or repair for products, quickly and safely.

Installment Insurance

At Colombo, we’re always looking out for our customers. Further proof of this is our installment insurance, which exempts customers from paying a specific number of installments on their purchases, in case of involuntary unemployment, temporary physical disability, accidental permanent disability or death.

About us

Technology

Colombo Stores’ Information Technology department has its own infrastructure, developed and centralized right in Farroupilha, Rio Grande do Sul. It uses CMMI Level II technology, methodology recognized around the world for software development, thereby assuring its quality. This is one more reason Colombo has for the last three years been listed among Brazil’s 100 Most Connected Companies in the opinion of Info Exame and Information Week magazines.

The technology Colombo makes available includes wireless internet, WAP (for logistics and customer relations), WEB-EDI and EDI (which make integration with suppliers possible) and RF (radio-frequency used at DCs when merchandise is shipped).

Total Sale

This system provides credit card customers the convenience of paying for their purchase directly at the terminal with the salesperson, improving their shopping experience.

Logistics

Two Large Distribution Centers:

• Porto Alegre/RS - 25.000 m²
• Curitiba/PR - 20.000 m²

Guaranteed logistics for the company’s own 250 vehicle fleet.

Staff of trained, specialized furniture assemblers ensure high quality service.

About us

Community

The initiatives Colombo engages in with the communities where we operate are broad in nature, supporting cultural events, sports and regional development, leisure and social responsibility. They are ongoing initiatives that improve the lives of many people.

Colombo Cultural Project

Community Activities

Corporate programs, store initiatives or conscientious attitudes taken by staff make up a significant number of community activities with the Colombo brand.

Bike Rides

Leisure means quality of life, even more so in combination with a social initiative. During the bicycle rides sponsored by Colombo, over a thousand people gather, collecting more than one ton of non-perishable foods.

Clothing, Food and Toy Drive

Communities in need in the states where Lojas Colombo operate are already waiting for the next campaigns. These promotions bring the community together, benefiting many adults and children with clothing, food and toys.

About us

Awards and highlights

Doing things differently means certainty of a guaranteed returns.

2016

• Marcas de Quem Decide (Decisive Brands) - Jornal do Comércio newspaper - RS. Most Remembered and Preferred Brand, by Jornal do Comércio in three categories: household appliances, furniture and retail network.

2014

• Farroupilha Merit Medal - Legislative Assembly, for president Adelino Colombo.
• 2014 Outstanding HR Award - Annual Outstanding HR trophy from the Serrana Human Resources Association (ARH Serrana).
• Marcas de Quem Decide (Decisive Brands) - Jornal do Comércio newspaper - RS. Most Remembered and Preferred Brand, by Jornal do Comércio in three categories: household appliances, furniture and retail network.
• Lojas Colombo won the 2014 Porto Alegre Top of Mind Award - from Amanhã magazine - as the most remembered brand by Southern Brazilians in the Furniture and Household Appliance/Electronics Store categories.

2013

• "500 Best in the South” list by Amanhã magazine - Colombo Stores and Farroupilha Adm. Consórcio were given an award by Amanhã magazine in recognition of being one of Rio Grande do Sul’s biggest companies.
• Marcas de Quem Decide (Decisive Brands) – Jornal do Comércio newspaper - For the 15th straight year, Lojas Colombo comes in 1st among Rio Grande do Sul’s most remembered and favorite brands. 1st position in the Household Appliance Store category. In the Furniture Store segment, preference and remembrance leader.
• Top of Mind 2013 -  Amanhã magazine - Lojas Colombo won the 2013 Top of Mind award in Rio Grande do Sul as most remembered brand in the category electronics store and Consortium Purchasing categories.
• Outstanding Personnel Management - Award that highlights companies in the Rio Grande do Sul Highlands region for Personnel Management investments in 2013.

2012

• Lojas Colombo won the Porto Alegre Top of Mind Award - from Amanhã magazine - as the most remembered brand by Southern Brazilians in the Furniture and Household Appliance/Electronics Store categories.
• 2012 Outstanding HR Award - Annual Outstanding HR trophy from the Serrana Human Resources Association (ARH Serrana).
• Marcas de Quem Decide (Decisive Brands) –Jornal do Comércio – leadership in the furniture and household appliance segments.

2011

• Top Consumer certificate - excellence in Consumer Relations and Respect for the Environment, in recognition for efforts towards cultivating good consumer relations and sustainability practices.
• Porto Alegre Top Of Mind – Amanhã magazine – Electronics, household appliances and furniture store and Consortium Purchasing.
• Marcas de Quem Decide (Decisive Brands) - Jornal do Comércio newspaper - RS Most Remembered and Preferred Brand, by Jornal do Comércio in three categories: household appliances, furniture and retail network.

2010

• Ítalo Bersani Trophy, given by the Caxias do Sul Chamber of Industry, Commerce and Services (RS) to outstanding companies in the region
• Top of Mind from Amanhã magazine, in the household appliances and Consortium Purchasing.
• Marcas de Quem Decide (Decisive Brands) - Jornal do Comércio newspaper, in the household appliances and furniture categories.

2009

• 150 Best Companies to Work for - Você S/A - Exame magazine
• Top Human Being Award (ABRH) – Case Study: UNICOLOMBO – COLOMBO UNIVERSITY OF MANAGEMENT AND SALES
• Marcas de Quem Decide (Decisive Brands) - Rio Grande do Sul's 5 Most Remembered Brands
• Top of Mind from Amanhã magazine Household Appliances Store
• Corporate Reputation - Amanhã magazine
• Marcas de Quem Decide (Decisive Brands) in the Household Appliances and Home Furniture Store categories

2008

• 150 Best Companies to Work for in Brazil – Exame Revista Você S/A Guide (Editora Abril publishing house, 12th edition)
• Top Human Being ABRH–RS - Company Category (Case study: Coaching for Results program)
• Abrasce Lojistas – Mega Stores category (Case study: Premium concept stores)
• E-bit Diamond Medal (Brazil’s best online stores, by satisfaction survey)
• Top Marketing by ADVB RS – National Retail category (Case study: Thinking long term – brand repositioning)
• Top Marketing by ADVB RS – Finances Category (Case study: Innovating processes and optimizing resources - Colombo Purchasing Consortium)
• Top Marketing by ADVB RS – Outstanding Social Responsibility category (Case study: Colombo University of Sales Management)
• Greatest Sales Evolution - Microsoft of Brazil
• Guri trophy - Gaúcha radio station / Gaúcha Sat network, for president Adelino Colombo, a celebrity who contributes to valuing Southern Brazilian culture
• Top of Mind Household Appliances Store - Amanhã magazine
• Marcas de Quem Decide (Decisive Brands) in the Household Appliances and Home Furniture Store categories

2007

• Top Marketing by ADVB RS – National Retail category (Case study: Good business on the internet - e-commerce)
• Top Marketing by ADVB RS – Architecture and Decoration (Case study: Winning Image - Premium)
• Top Marketing by ADVB RS – Finances category (Case study: Partnership with Results – Colombo/Credifar/Bradesco)
• Top Marketing by ADVB RS – Social responsibility category (Case study: Valuing Life Experience - Commercial Attendants)
• Retailer Merit CDLs
• Balanço Financeiro magazine in Gazeta Mercantil (Credifar – 1st place among Brazilian financing companies)
• Top of Mind Household Appliances Store – Amanhã magazine
• Marcas de Quem Decide (Decisive Brands) in the Household Appliances and Home Furniture Store categories

2006

• ADVB/RS Top Marketing Award
• Top of Mind Household Appliances Store – Amanhã magazine
• Marcas de Quem Decide (Decisive Brands) in the Household Appliances and Home Furniture Store categories

2005

• ADVB/RS Top Marketing Award
• Top of Mind Household Appliances Store – Amanhã magazine
• Marcas de Quem Decide (Decisive Brands) in the Household Appliances and Home Furniture Store categories

2004

• ADVB/RS Top Marketing Award
• Top Marketing ADVB/RS – Endomarketing category
• Top of Mind Household Appliances Store – Amanhã magazine
• Marcas de Quem Decide (Decisive Brands) in the Household Appliances and Home Furniture Store categories

2003

• ADVB/RS Top Marketing Award
• Top of Mind Household Appliances Store – Amanhã magazine
• Colombo Purchasing Consortium - Successful Case Study Award in the ABAC National Consortium System (Brazilian Association of Consortium Administrators)
• Brazil’s Largest Electronics Purchasing Consortium - Brazilian Central Bank ranking
• Marcas de Quem Decide (Decisive Brands) in the Household Appliances and Home Furniture Store 

2002

• Top Of Mind SC – Jornal do Comércio newspaper
• ADVB/RS Top Marketing Award
• Top of Mind Household Appliances Store – Amanhã magazine
• Marcas de Quem Decide (Decisive Brands) in the Household Appliances and Home Furniture Store categories.

2001

• ADVB/RS Top Marketing Award
• Top of Mind Household Appliances Store – Amanhã magazine
• Marcas de Quem Decide (Decisive Brands) in the Household Appliances and Home Furniture Store categories

2000

• One of the Century’s Top 20 Brands - Empreendedor magazine
• ADVB/RS Salesperson - Adelino Colombo
• Top Marketing by ADVB RS
• Top of Mind Household Appliances Store – Amanhã magazine
• Marcas de Quem Decide (Decisive Brands) in the Household Appliances and Home Furniture Store categories

1999

• RS Marketing Man - Adelino Colombo
• ADVB/RS Top Marketing Award
• Top of Mind Household Appliances Store – Amanhã magazine
• Marcas de Quem Decide (Decisive Brands) in the Household Appliances and Home Furniture Store categories

1997

• Advertiser of the Year in Colunistas
• Retailer Trophy - Brazilian Association of Furniture Manufacturers of SP - Adelino Colombo
• Top Marketing by ADVB RS

1996

• Jornal do Comércio newspaper Highlights

1995

• Leaders and Winners Trophy – Adelino Colombo – Federasul and RS Legislative Assembly.