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| Business |
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To make possible dreams and well being. |
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| Mission |
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This company is dedicated to efficiently, innovatively, competitively, and profitably commercializing and distributing goods and services, meeting with the expectations of our customers, employees, share holders and community. |
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| Principles |
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Customer - excellence in customer service
Profit - guaranty of growth and perpetuity
Human Being - development, appreciation, professionalism, and respect
Innovation - always ahead of market needs
Technology - state-of-the-art and innovative
Image - stability and trust
Communication - clear and objective
Quality - perceived by customer as top quality. |
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| Directory |
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Statutory Directors
President: Adelino Colombo
Administrative and Financial Director: Gilberto Galafassi
Human Resources and IT Director: Rogério Mota Souto
Executive Directors
Directors of Sales and Logistics: Carlos Eduardo Colombo
Department of Purchasing: Gladimir Somacal
Marketing Directors: Thiago Proença Baisch
Board of Administration
Paulo Roberto Leke
Raul Tessari
Elton Tedesco
Crediare
Edeni Malta |
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| History |
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This great reality began in November, 30th, 1959, in the small city of Farroupilha/RS, when the cousins Adelino Raymundo Colombo e Dionysio Balthasar Maggioni founded the first Lojas Colombo. Only one year later, in 1960, with the inauguration of the first broadcasting company in the Rio Grande do Sul Federal State, the business expanded. The television sets sales was an important issue to the company’s initial growth, that wisely knew how to reach the customers dreams at that time creating a consortium to commercialize these products. In 1965 Colombo’s first branch is inaugurated in the nearby city of Caxias do Sul. |
| Colombo arrives to 1992 with 167 stores and 16 franchises in the Federal States of Rio Grande do Sul, Santa Catarina and Paraná. That’s when the Lojas Colombo brand was created. In 1999, with the installation of the first units in São Paulo Federal State countryside, Lojas Colombo starts its nationalization process that in 2003 was accomplished raising its flag in Minas Gerais Federal State. Nowadays, the company has 312 stores, 31 Sales Points and 3 distribution centers and more than 6,000 employees in the Federal States of Rio Grande do Sul, Santa Catarina, Paraná, São Paulo and Minas Gerais. |
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| The Colombo Group |
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Stores Network
Colombo network counts with 312 stores and 31 Sales Points, distributed in the Federal States of Rio Grande do Sul, Santa Catarina, Paraná, São Paulo and Minas Gerais.
Stores
Conventional Street Stores: 298
Shopping Centers Stores: 10
Colombo Premium Stores: 3
Colombo HomeStore: 1
Sales Points
Colombo Virtual Shop: 22
Colombo Tires: 9
Colombo Consortium
Colombo Consortium, also known as Farroupilha Consortium Administration - FAC, operates since 1987 with electrical home appliances, motorcycles, automobiles and real estate segment. Counting with 115 employees, it has been in all the cities wherein Colombo owns stores and in other 60 City Lar stores, distributed in the Federal States of Rio Grande do Sul, Santa Catarina, Paraná, São Paulo, Minas Gerais, Acre, Mato Grosso do Sul, Amazonas and Rondônia. The Colombo Consortium delivered more than 500,000 goods to its customers.
Credifar
Credifar S.A. Credit, Financing and Investment, is a subsidiary from Lojas Colombo. Created in September, 2003, it operates with personal credit offered to Colombo’s clients, in order to facilitate their buys at the stores and also offers to the market its main product called ‘Dinheiro na Hora’, an easy way to get money at any store. |
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| Multichannels Concept |
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Conventional Stores
 In the Conventional Stores, the client finds a friendly, happy and attractive environment, exposing Colombo’s colors – yellow, blue and orange -, making the difference from the concurrency. The Conventional Stores include specially placed spaces to provide to the clients a better convenience, to have better products exposure and focus. |
Colombo Premium
 A store singular by its design and high technology products. The clients have a new purchase experience with high valorization and innovation on new products and presentation of all the products to live the good side of modern life. With a clean, modern and technological layout, Colombo Premium stands by its line depth, facility of circulation, products testing and its technical and specialized attendance. It is a great difference for those clients looking for high technology products. |
HomeStore Colombo
 A 4,500 m² space with ideas and solutions to the house. That’s Colombo HomeStore, it brings you about 10,000 items to the home. Besides, it offers a costumer support center, projects consulting, child recreation space, cafeteria, parking lot and an exclusive area to brand new products launch and demonstration space. |
Colombo Tires
 Specialized in automotive services and tires, wheels and accessory sales. All the units are located in the Rio Grande do Sul Federal State. Colombo Tires has a strategic partnership with the very know Goodyear brand. |
www.colombo.com.br
Agility, rapidity, interactivity and variety. That’s Colombo’s website, offering more than 5,000 items to the users. The Colombo website counts with a distribution logistic system allowing it to deliver the goods all over Brazil. |
0800 6424242
The whole line of products belonging to the Colombo Stores’ mix can be ordered and bought by means of the phone. The customer calls from his comfortable surroundings, to be welcomed by one of our qualified and specialized Business Consultants. |
Corporative Sales and Licitations
It’s the Colombo tradition allied to the professional and to the efficient attendance the public and the private organizations. |
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| Services |
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Gift-Check
For those who choose, an intelligent solution. For those who receive, the confidence of a great choice. It suffices to define the Gift-Check value and give the gift. The gifted can choose the desired product among thousands of options.
Shining Greens
It’s a program developed to carnet clients who doesn’t need to have credit liberation. The buy is totally done with the salesperson without the necessity to go to the credit section and to the cashier.
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Marriage List
 A great option for those who are going to marry is to let their marriage list at Colombo. There are thousands of home products, as well as a lot of advantages: exclusive attendance channel, 0800 6426666, free delivery of presents, list consulting and purchasing via Internet and 0800 6424242, payment made easier and purchases vouchers for the just married. |
Costumer Attendance Center - CAC
Colombo wants to hear its clients. To fulfill its wishes, Colombo has an exclusive channel to receive complains, complements and suggestions. By the means of that channel, the company analyses the information and proceeds to instantly direct actions to improve even more its performance among the clients point of view
0800 642 3333 - cac@colombo.com.br
Maximum Warrancy
This service warrants the customers the right of being granted due attention for the substitution or repairs of electrical home appliances beyond one more year after the original warranty granted by the manufacturer had elapsed. Repairs are carried out in qualified technical assistance workshops, with the supply of guaranteed spare parts and services.
Installment Insurance
Colombo is always concerned with its costumers. An evidence of that is the Installment Insurance, which releases payment of a certain number of installments in case of: involuntary unemployment, temporary physical incapacity, permanent invalidity because of accident or death of any nature. |
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| Technology |
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The Colombo Information Technology Area has its own centralized development structure located in Farroupilha/RS. It uses CMMI Level II technology, globally well known and recognized methodology, to be aware and follow the tendencies of software development, granting its quality. This is another reason to Colombo stands, in the last three years, as one of the 100 more linked in technology companies in Brazil list, award given by InfoExame and Information Week magazines.
Between the technologies disposed by the network outline wireless, WAP (for logistics and client relationship), WEB EDI and EDI (for suppliers integration), and RF (radiofrequency used to control and dispatch all the goods in the Distribution Centers.
Total Sale
It’s a system allowing any Credit Card owner an easy way to purchase directly at any computer terminal, with the help of a salesperson, improving the attendance experience. |
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| Logistics |
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Three main Distribution Centers:
Porto Alegre/RS – 25.000 m²
Curitiba/PR – 20.000 m²
Sumaré/SP – 10.000 m²
The whole logistics have been guaranteed by a Company-owned 250 vehicle fleet.
Colombo delivers the products at the customers’ homes in up to 48 hours.
A trained and specialized assembler team guarantees a top quality service. |
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| Community |
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The Colombo network has a commitment with the communities where it settles down, it establishes a bond of partnership, providing cultural, sportive and leisure events, without mentioning all the social responsibility and regional development involved in these actions. There are continual actions that improve many people’s life. |
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| Colombo Cultural Project |
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 Colombo associated with Opus Promoções, realize the Colombo Cultural Project for 12 years. Since then, it has brought over 600 exhibitions of dance, theater plays and top level music totalizing the presence of a public of more than 1,300.000 people. |
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| Vaccination Campaign |
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All Colombo’s Stores become vaccination points during the National Vaccination Campaign against Poliomyelitis. An attitude assisting hundreds of children and their parents, offering facilities with quick and easy access to this public service. |
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| Community Activities |
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Corporate programs, stores actions or team attitudes stand as a major number of community activities supported by Colombo. |
| Bike Rides |
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 Leisure is quality of life, even more when it is linked to a social event. In the bike rides promoted by Colombo, more than 1,000 people gather about a ton of food for needy people. |
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| Toys, Food and Clothes Campaigns |
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Needy communities all over the Federal States wherein Colombo act are waiting for the next events. There are promotions helping a lot of adults and children in these communities, giving them clothes, food and toys. |
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| Awards and recognition |
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Make it different is the certitude of a granted return.
2009
• Marcas de Quem Decide – 5 Marcas mais Lembradas no RS • Top Of Mind da revista Amanhã Loja de Eletrodomésticos • Reputação Corporativa Revista Amanhã • Marcas de Quem Decide nas categorias Loja de Eletrodomésticos e Loja de Móveis para o Lar
2008
• 150 melhores empresas para se trabalhar no Brasil – Guia Exame Revista Você S/A (Editora Abril, 12ª edição) • Top Ser Humano ABRH–RS – Categoria Empresas (Case: programa Coaching para Resultados) • Abrasce Lojistas – Categoria Mega Lojas (Case: lojas conceito Premium) • Medalha Diamante E–bit (Melhores lojas virtuais do país, por meio de pesquisas de satisfação) • Top de Marketing ADVB RS – Categoria Varejo Nacional (Case: Pensando em longo prazo – reposicionamento da marca) • Top de Marketing ADVB RS – Categoria Finanças (Case: Inovando processos e otimizando recursos – Consórcio Colombo) • Top de Marketing ADVB RS – Categoria Destaque Responsabilidade Social (Case: Universidade Colombo de Gestão de Vendas) • Maior Evolução em Vendas – Microsof do Brasil • Troféu Guri – Rádio Gaúcha / Rede Gaúcha Sat, para o presidente Adelino Colombo, personalidade que contribui para a valorização da cultura gaúcha • Top Of Mind Loja de Eletrodomésticos – Revista Amanhã • Marcas de Quem Decide nas categorias Loja de Eletrodomésticos e Loja de Móveis para o Lar
2007
• Top de Marketing ADVB RS – Categoria Varejo Nacional (Case: Bons negócios pela internet – e–commerce) • Top de Marketing ADVB RS – Categoria Arquitetura e Decoração (Case: Imagem que conquista – Premium) • Top de Marketing ADVB RS – Categoria Finanças (Case: Parceria de Resultados – Colombo/Credifar/Bradesco) • Top de Marketing ADVB RS – Categoria Responsabilidade Social (Case: Valorizando a experiência de vida – Atendentes Comerciais) • Mérito Lojista CDLs • Balanço Financeiro Gazeta Mercantil (Credifar – 1º lugar no ranking de financeiras do país) • Top Of Mind Loja de Eletrodomésticos – Revista Amanhã • Marcas de Quem Decide nas categorias Loja de Eletrodomésticos e Loja de Móveis para o Lar
2006
• Top de Marketing ADVB/RS • Top Of Mind Loja de Eletrodomésticos – Revista Amanhã • Marcas de Quem Decide nas categorias Loja de Eletrodomésticos e Loja de Móveis para o Lar
2005
• Top de Marketing ADVB/RS • Top Of Mind Loja de Eletrodomésticos – Revista Amanhã • Marcas de Quem Decide nas categorias Loja de Eletrodomésticos e Loja de Móveis para o Lar
2004
• Top de Marketing ADVB/RS • Top de Marketing ADVB/RS – Categoria Endomarketing • Top Of Mind Loja de Eletrodomésticos – Revista Amanhã • Marcas de Quem Decide nas categorias Loja de Eletrodomésticos e Loja de Móveis para o Lar
2003
• Top de Marketing ADVB/RS • Top Of Mind Loja de Eletrodomésticos – Revista Amanhã • Consórcio Colombo – Prêmio Case de Sucesso do Sistema Nacional de Consórcios da ABAC (Associação Brasileira de Administradoras de Consórcio) • Maior Consórcio de Eletroeletrônicos do Brasil – ranking Banco Central do Brasil • Marcas de Quem Decide nas categorias Loja de Eletrodomésticos e Loja de Móveis para o Lar
2002
• Top Of Mind SC – Jornal do Comércio • Top de Marketing ADVB/RS • Top Of Mind Loja de Eletrodomésticos – Revista Amanhã • Marcas de Quem Decide nas categorias Loja de Eletrodomésticos e Loja de Móveis para o Lar
2001
• Top de Marketing ADVB/RS • Top Of Mind Loja de Eletrodomésticos – Revista Amanhã • Marcas de Quem Decide nas categorias Loja de Eletrodomésticos e Loja de Móveis para o Lar
2000
• Uma das 20 Marcas do Século – Revista Empreendedor • Homem de Vendas ADVB/RS – Adelino Colombo • Top de Marketing ADVB RS • Top Of Mind Loja de Eletrodomésticos – Revista Amanhã • Marcas de Quem Decide nas categorias Loja de Eletrodomésticos e Loja de Móveis para o Lar
1999
• Homem de Marketing do RS – Adelino Colombo • Top de Marketing ADVB/RS • Top Of Mind Loja de Eletrodomésticos – Revista Amanhã • Marcas de Quem Decide nas categorias Loja de Eletrodomésticos e Loja de Móveis para o Lar
1997
• Anunciante do Ano no Colunistas • Troféu Lojista – Associação Brasileira das Indústrias do Mobiliário de SP – Adelino Colombo • Top de Marketing ADVB RS
1996
• Destaque Jornal do Comércio
1995
• Troféu Líderes e Vencedores – Adelino Colombo – Federasul e Assembléia Legislativa do RS.
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